1. Customer reach
According to the destinations, hotels (chains, individuals...) the top activities and the promotions offered on their websites, the OTA's can target a specific clientele (leisure or business...).
For example, Orbitz is more oriented in leisure customers since the top destinations are Las Vegas, Hawaii, Orlando and Anaheim...
2. Customer communication methods
The OTAs can first communicate on their partners websites.
For example, Expedia are communicating on the SNCF website.
They can also buy advertising space on other websites.
They can create on account on different social network sites like Facebook and Twitter.
They can offer a newsletter program to their customers.
Finally, they can make their promotion during special fairs.
3. Types of products
All the OTAs are proposing packages combining hotels and transports. These services can also be booked individually. People can also buy special insurance linked to their travel.
4. Special Promotion capabilities
Best rates, mysterious sales, last minute offers, deal detectors (alert),special conditions packages (3 nights at the price of 2).
Orbitz also proposes a special assurance : If another Orbitz customer books the same pre-paid hotel as you for less, you'll get a cash refund for the difference automatically.
5. Online booking conditions and fees
The OTAs define the conditions of booking with the hoteliers and the fees are defined in the contract.
We know that Orbitz doesn't ask for any fees for the flight tickets.
6. Affiliate programs
Yes. OTAs can be affiliated to different affiliation programs with car rentals...
7. Affiliate programs payment structure
An OTA ca, put a ban leading the clients to another website. If these clients buy something on this site, the OTA will receive a commission.
8. Info for hoteliers
In some OTAs hoteliers can find information that will help them take the decision to join the OTA.
For example, Expedia has made a video
jeudi 3 décembre 2009
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