America's dirtiest hotels as rated by TripAdvisor

I chose to comment this article because it represents the good and bad aspects of Tripadvisor.

Indeed, on the one hand, the goal of Tripadvisor is for customer to rate the hotel they stayed in and, therefore, share their experience with other the website visitors.
Customers booking a room have totally the right to get more information about the hotel they are interested in in order to take their final decision.
With the economic crisis, taking holidays has became a luxury and people don't want to spend their money in a dirty place.

On the other hand, I don't think that people need to have a top ranking of the dirtiest hotels since they are supposed to look only at the hotels they are interested in. What i mean is that i'm not sure that this kind of tops are accurate.
In my opinion, it's more a way to make bad publicity freely and therefore, because of these kinds of ranking, it will be very difficult for the hoteliers to improve their representation and brand image on the web.

Aggregator travel sites

The different sources used to make this presentation are The Washington Post and the independant traveler.

WAYN vs TRIPWOLF

Please, find below our presentation on the differences between Wayn and Tripwolf.
I made this presentation with Helene and Ignazio.

Wayn Vs Tripwolf

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Should Hotels Respond to Online Reviews?

I chose to comment on this article because i think the opinion of the writer is very important and i totally agree with him.
I think it is important for an hotelier to seriously take into account the feedbacks from the customers since they give an objective opinion on which elements should be improved by the hotelier.
Moreover i think that the fact to answer to a negative comment will show the customer that his opinion is important to the hotelier and that measures are taken to do better. To me, it will reduce the terrible impact of a bad word of mouth and maybe, make the unsatisfied customer want to come back.

Ebusiness

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IF TRAVEL IS DOWN, WHY ARE TRAVEL WEBSITES DOING WELL?

I chose this article because it illustrates the paradox faced by the travel industry during the economic crisis.
Indeed, during the economic crisis, the budget dedicated to leisure, and therefore travel, is the first to decrease. This phenomenon totally explain the fact that the travel industry is going down.
However, thanks to the OTAs or other Reverse Auction websites, travel websites are generating more revenue than expected.
This can be explain by the fact that those websites are proposing better best rates or special promotions than the hotels websites.
Eventhough those sites can be persued as rivals by the hoteliers because they have to pay a commission foreach reservation and propose discount and maybe sell their rooms at a lower price than expected, i think the hoteliers should see them as partners since they can get rid of their distressed inventory and, therefore, increase their revenue.

REVERSE AUCTION WEBSITES

Here is my presentation on reverse auctions websites. I chose the example of Priceline in order to illustrate it.

Reverse Auction Websites Analysis

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