My issuu publication was also published on issuu and Twitter.
The embed code that was given to me wasn't working, this is why I couldnt upload the file directly on Blogger.
mercredi 5 mai 2010
jeudi 8 avril 2010
In-Class Exercise 08.04.10
Social Media Optimization Plan
View more presentations from Margaux.
This exercise has been made with Helene and Matthieu.
In-Class exercise : The Dorchester Collection
Dorchestercollection
View more presentations from Margaux.
This presentation has been made with Helene and Matthieu
mercredi 17 février 2010
Advantages of Fastbooking Booking Engine System
- More than 5000 customers
- Multilingual booking engine
- Represention on GDS /IDS ( Internet Distribution system)
- E Marketing tools
- Distribution programme
- Iphone booking application
- Multilingual booking engine
- Represention on GDS /IDS ( Internet Distribution system)
- E Marketing tools
- Distribution programme
- Iphone booking application
mardi 16 février 2010
mercredi 27 janvier 2010
America's dirtiest hotels as rated by TripAdvisor
I chose to comment this article because it represents the good and bad aspects of Tripadvisor.
Indeed, on the one hand, the goal of Tripadvisor is for customer to rate the hotel they stayed in and, therefore, share their experience with other the website visitors.
Customers booking a room have totally the right to get more information about the hotel they are interested in in order to take their final decision.
With the economic crisis, taking holidays has became a luxury and people don't want to spend their money in a dirty place.
On the other hand, I don't think that people need to have a top ranking of the dirtiest hotels since they are supposed to look only at the hotels they are interested in. What i mean is that i'm not sure that this kind of tops are accurate.
In my opinion, it's more a way to make bad publicity freely and therefore, because of these kinds of ranking, it will be very difficult for the hoteliers to improve their representation and brand image on the web.
lundi 11 janvier 2010
Aggregator travel sites
The different sources used to make this presentation are The Washington Post and the independant traveler.
mardi 5 janvier 2010
WAYN vs TRIPWOLF
Please, find below our presentation on the differences between Wayn and Tripwolf.
I made this presentation with Helene and Ignazio.
I made this presentation with Helene and Ignazio.
Wayn Vs Tripwolf
View more presentations from Margaux.
lundi 14 décembre 2009
Should Hotels Respond to Online Reviews?
I chose to comment on this article because i think the opinion of the writer is very important and i totally agree with him.
I think it is important for an hotelier to seriously take into account the feedbacks from the customers since they give an objective opinion on which elements should be improved by the hotelier.
Moreover i think that the fact to answer to a negative comment will show the customer that his opinion is important to the hotelier and that measures are taken to do better. To me, it will reduce the terrible impact of a bad word of mouth and maybe, make the unsatisfied customer want to come back.
I think it is important for an hotelier to seriously take into account the feedbacks from the customers since they give an objective opinion on which elements should be improved by the hotelier.
Moreover i think that the fact to answer to a negative comment will show the customer that his opinion is important to the hotelier and that measures are taken to do better. To me, it will reduce the terrible impact of a bad word of mouth and maybe, make the unsatisfied customer want to come back.
jeudi 10 décembre 2009
lundi 7 décembre 2009
IF TRAVEL IS DOWN, WHY ARE TRAVEL WEBSITES DOING WELL?
I chose this article because it illustrates the paradox faced by the travel industry during the economic crisis.
Indeed, during the economic crisis, the budget dedicated to leisure, and therefore travel, is the first to decrease. This phenomenon totally explain the fact that the travel industry is going down.
However, thanks to the OTAs or other Reverse Auction websites, travel websites are generating more revenue than expected.
This can be explain by the fact that those websites are proposing better best rates or special promotions than the hotels websites.
Eventhough those sites can be persued as rivals by the hoteliers because they have to pay a commission foreach reservation and propose discount and maybe sell their rooms at a lower price than expected, i think the hoteliers should see them as partners since they can get rid of their distressed inventory and, therefore, increase their revenue.
REVERSE AUCTION WEBSITES
Here is my presentation on reverse auctions websites. I chose the example of Priceline in order to illustrate it.
Reverse Auction Websites Analysis
View more presentations from Margaux.
jeudi 3 décembre 2009
03/12 In Class Exercise : the characteristics of OTAs
1. Customer reach
According to the destinations, hotels (chains, individuals...) the top activities and the promotions offered on their websites, the OTA's can target a specific clientele (leisure or business...).
For example, Orbitz is more oriented in leisure customers since the top destinations are Las Vegas, Hawaii, Orlando and Anaheim...
2. Customer communication methods
The OTAs can first communicate on their partners websites.
For example, Expedia are communicating on the SNCF website.
They can also buy advertising space on other websites.
They can create on account on different social network sites like Facebook and Twitter.
They can offer a newsletter program to their customers.
Finally, they can make their promotion during special fairs.
3. Types of products
All the OTAs are proposing packages combining hotels and transports. These services can also be booked individually. People can also buy special insurance linked to their travel.
4. Special Promotion capabilities
Best rates, mysterious sales, last minute offers, deal detectors (alert),special conditions packages (3 nights at the price of 2).
Orbitz also proposes a special assurance : If another Orbitz customer books the same pre-paid hotel as you for less, you'll get a cash refund for the difference automatically.
5. Online booking conditions and fees
The OTAs define the conditions of booking with the hoteliers and the fees are defined in the contract.
We know that Orbitz doesn't ask for any fees for the flight tickets.
6. Affiliate programs
Yes. OTAs can be affiliated to different affiliation programs with car rentals...
7. Affiliate programs payment structure
An OTA ca, put a ban leading the clients to another website. If these clients buy something on this site, the OTA will receive a commission.
8. Info for hoteliers
In some OTAs hoteliers can find information that will help them take the decision to join the OTA.
For example, Expedia has made a video
According to the destinations, hotels (chains, individuals...) the top activities and the promotions offered on their websites, the OTA's can target a specific clientele (leisure or business...).
For example, Orbitz is more oriented in leisure customers since the top destinations are Las Vegas, Hawaii, Orlando and Anaheim...
2. Customer communication methods
The OTAs can first communicate on their partners websites.
For example, Expedia are communicating on the SNCF website.
They can also buy advertising space on other websites.
They can create on account on different social network sites like Facebook and Twitter.
They can offer a newsletter program to their customers.
Finally, they can make their promotion during special fairs.
3. Types of products
All the OTAs are proposing packages combining hotels and transports. These services can also be booked individually. People can also buy special insurance linked to their travel.
4. Special Promotion capabilities
Best rates, mysterious sales, last minute offers, deal detectors (alert),special conditions packages (3 nights at the price of 2).
Orbitz also proposes a special assurance : If another Orbitz customer books the same pre-paid hotel as you for less, you'll get a cash refund for the difference automatically.
5. Online booking conditions and fees
The OTAs define the conditions of booking with the hoteliers and the fees are defined in the contract.
We know that Orbitz doesn't ask for any fees for the flight tickets.
6. Affiliate programs
Yes. OTAs can be affiliated to different affiliation programs with car rentals...
7. Affiliate programs payment structure
An OTA ca, put a ban leading the clients to another website. If these clients buy something on this site, the OTA will receive a commission.
8. Info for hoteliers
In some OTAs hoteliers can find information that will help them take the decision to join the OTA.
For example, Expedia has made a video
mercredi 2 décembre 2009
samedi 28 novembre 2009
How to get Twitter Followers for your Hotel?
http://4hoteliers.com/4hots_fshw.php?mwi=4616
I chose this article because I think it is a good representation of the issues that the hoteliers have to face nowadays with the development of new technologies.
Indeed, a traditional marketing strategy is not enough anymore and hoteliers have to increase their representation on the Net in order to attract new clients and to be more competitive.
I think that increasing the number of followers in important for an hotelier who appears on Twitter.
Twitter can be dangerous since it can have a bad impact on the brand image of a hotel if it's not well used, but it can also represent a competitive advantage that has to be taken into account.
The first advantage of Twitter is that an hotelier can find new clients.
The second advantage is that he can also increase the reputation or brand image of his hotel by giving his opinion on important topic (for example, promoting the policy of the hotel concerning environment...).
Finally, the third main advantage of Twitter is that it is a very useful tool in the competitive watch since they can follow their direct competitors.
Thank to this, hoteliers can increase their reactivity speed by tweeting since it is very simple and quick to post new comments and they will also save money from potential advertising campaign that should have been made.
I chose this article because I think it is a good representation of the issues that the hoteliers have to face nowadays with the development of new technologies.
Indeed, a traditional marketing strategy is not enough anymore and hoteliers have to increase their representation on the Net in order to attract new clients and to be more competitive.
I think that increasing the number of followers in important for an hotelier who appears on Twitter.
Twitter can be dangerous since it can have a bad impact on the brand image of a hotel if it's not well used, but it can also represent a competitive advantage that has to be taken into account.
The first advantage of Twitter is that an hotelier can find new clients.
The second advantage is that he can also increase the reputation or brand image of his hotel by giving his opinion on important topic (for example, promoting the policy of the hotel concerning environment...).
Finally, the third main advantage of Twitter is that it is a very useful tool in the competitive watch since they can follow their direct competitors.
Thank to this, hoteliers can increase their reactivity speed by tweeting since it is very simple and quick to post new comments and they will also save money from potential advertising campaign that should have been made.
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