I chose this article because I think it is a good representation of the issues that the hoteliers have to face nowadays with the development of new technologies.
Indeed, a traditional marketing strategy is not enough anymore and hoteliers have to increase their representation on the Net in order to attract new clients and to be more competitive.
I think that increasing the number of followers in important for an hotelier who appears on Twitter.
Twitter can be dangerous since it can have a bad impact on the brand image of a hotel if it's not well used, but it can also represent a competitive advantage that has to be taken into account.
The first advantage of Twitter is that an hotelier can find new clients.
The second advantage is that he can also increase the reputation or brand image of his hotel by giving his opinion on important topic (for example, promoting the policy of the hotel concerning environment...).
Finally, the third main advantage of Twitter is that it is a very useful tool in the competitive watch since they can follow their direct competitors.
Thank to this, hoteliers can increase their reactivity speed by tweeting since it is very simple and quick to post new comments and they will also save money from potential advertising campaign that should have been made.
